Direct answer
Use feature pages when buyers search for or evaluate a capability. Use use-case pages when buyers need to understand a scenario, audience, or workflow outcome.
The useful version of this topic is practical: it should help a buyer make a better website decision, not just define a term.
Practical framework
Use the framework below to turn the topic into a page, brief, audit, or approval checklist.
- Feature page: capability, workflow, screenshot, integration, FAQ
- Use-case page: audience, problem, scenario, value, proof, CTA
- Link features to use cases and use cases back to relevant features
- Avoid separate pages when content would be thin
- Use demo CTAs after proof and explanation
Method proof to prepare
When public client proof is not available, method proof can still make the decision inspectable without inventing outcomes, reviews, awards, or rankings.
- Feature/use-case matrix
- Search intent map
- Screenshot list
- Internal link plan
- Demo path review