Process

A controlled path from brand idea to live digital system.

High-end digital work needs structure. The 760 Studios process keeps strategy, branding, content, design, development, software, marketing, SEO, AEO, and QA moving toward the same launch outcome. Start with the current site or product context, then decide the smallest useful scope.

Delivery sequence

The work moves through seven controlled stages.

Each stage has a client milestone and a named input requirement so strategy, design, development, search, and launch checks stay in order.
01

Discovery

Clarify the audience, offer, market, competitors, commercial goals, and what the digital system has to achieve.

Client milestone
  • Brief review
  • Current-site notes
  • Audience and offer priorities
What we need from you
  • Current site or product context
  • Business goals
  • Known objections or constraints
02

Strategy

Shape the brand message, service architecture, user journeys, content priorities, search opportunities, and conversion route.

Client milestone
  • Page jobs
  • Sitemap or feature map
  • Conversion route
What we need from you
  • Priority services or features
  • Portfolio and client assets
  • Search or market priorities
03

Creative Direction

Create the visual language, motion feel, image style, page rhythm, and design system that make the business feel high-end.

Client milestone
  • Visual direction
  • Typography and colour route
  • Component mood
What we need from you
  • Brand references
  • review on direction
  • Image or asset constraints
04

Design & Content

Design the key pages, write the core messaging, plan media sections, and build reusable layouts for the site or product.

Client milestone
  • Key page layouts
  • Messaging hierarchy
  • Responsive section system
What we need from you
  • Content feedback
  • Asset review
  • Stakeholder sign-off
05

Development

Build the website, app, or software layer with clean components, fast pages, tested forms, integrations, and deployment workflows.

Client milestone
  • Next.js frontend
  • Reusable components
  • Preview deployment
What we need from you
  • Integration access
  • Domain and hosting decisions
  • Testing feedback
06

Search & Marketing

Prepare metadata, schema, sitemap, AEO content routes, analytics, campaign foundations, and launch messaging.

Client milestone
  • Metadata map
  • Schema and sitemap checks
  • Redirect or preservation notes
What we need from you
  • Search Console or analytics access if available
  • Priority pages
  • Campaign needs
07

Launch & Improve

Deploy, QA, measure, refine, and keep improving the pages, content, performance, and digital experience after launch.

Client milestone
  • Launch QA
  • Form and route checks
  • Post-launch priorities
What we need from you
  • Final review
  • Inbox and booking checks
  • Post-launch feedback

Timelines

Typical ranges by engagement type.

Exact timing depends on decision speed, content readiness, integrations, page count, and migration risk.

Risk reduction

Redesign and launch risk is handled before production.

Established businesses need more than a new visual layer. The process identifies useful content, important URLs, proof assets, enquiry paths, metadata, and technical checks before launch.

Example artifacts

  • Sitemap and page jobs
  • Wireframes or product flow map
  • Messaging hierarchy
  • Redirect and preservation plan
  • Metadata map
  • Launch QA checklist

Launch QA checks

  • Important routes render and are internally linked
  • Forms, email delivery, and fallback contact routes are tested
  • Metadata, canonicals, sitemap, robots, and structured data are checked
  • Mobile layouts, focus states, and primary CTAs are reviewed
  • Preview and production deployment paths are confirmed

Launch check

The work is not done when it looks good.

It is done when pages and product flows work across screens, contact paths are tested, metadata is complete, structured data is valid, integrations are checked, and the deployment is ready for production.
3-point project review

Measurement

What should be measurable after launch.

Growth-minded web work needs more than a contact form. The launch plan should show enquiry source, CTA routes, page progression, and improvement priorities visible from day one.