Branding

Branding that gives the business a sharper point of view.

760 Studios shapes the message, visual direction, tone, and identity system behind a better structured market position. The aim is a brand that looks high-end, sounds plain, and gives the website, product, and marketing work a consistent foundation.

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Visual direction

Brand work should leave the website with usable rules, not only a logo file.

Labelled example, not client supporting detail

Brand system artefact

A labelled planned example for the brand decisions a buyer should be able to inspect before website design begins.

Brand rules

Message: Positioning and page-level hierarchy
Tone: Voice rules for headings, body copy, and CTAs
Visual: Typography, colour, image, and component cues

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Why it matters

Market authority starts before the homepage. Brand strategy gives the business a sharper voice, a better structured visual direction, and a consistent system for websites, apps, campaigns, and content.

Commercial gains

The brand feels generic
The offer is hard to explain
Visuals are inconsistent across channels
The website does not feel high-end enough
Marketing lacks a plain voice
Competitors feel more memorable

What 760 Studios builds

Positioning review
Message hierarchy
Tone of voice direction
Visual identity direction
Digital brand system
Website-ready brand assets

Service fit

Revenue leaks this service fixes.

The work targets the commercial weak points that make buyers pause: unclear positioning, slow routes to action, weak trust signals, and pages that fail to make the offer obvious.

Who it is for

Businesses whose market execution detail is not reflected by their brand or website
Teams preparing for a website redesign, high-end relaunch, or easier to understand service-page structure
Founders who need sharper positioning, tone, message hierarchy, and visual direction before production work

Before 760 Studios

Generic positioning and messages that make the offer harder to explain
Inconsistent visuals, type, colour, and asset usage across website and marketing materials
A homepage or service page that cannot make the business feel plain, credible, and distinctive quickly

After the work

Positioning, message hierarchy, and tone guidance the website can build around
A visual identity direction with typography and colour route notes for digital use
Website-ready asset guidance for page sections, calls to action, supporting detail blocks, and future campaign templates

Service process

Positioning review across audience, offer, competitors, and existing page clarity
Message hierarchy for homepage, service pages, supporting detail sections, calls to action, and sales conversations
Tone cards defining voice principles, useful phrases, words to avoid, and conversion copy cues
Visual identity direction with brand-board references that are generated, recreated, or clearly planned
Typography and colour route notes for headings, body copy, accents, contrast, and digital implementation
Website connection notes showing how the brand system informs layout rhythm, image direction, UI cues, and reusable assets

Deliverables

Outputs that can be inspected, confirmed, and launched.

The deliverables make the offer visible: sharper messaging, better structured layouts, cleaner journeys, and production-ready work.

Deliverable

Digital brand direction system

A practical brand route for website, campaign, and interface work, with decisions written for implementation.

Positioning and audience cues
Homepage and service-page message hierarchy
Tone principles, useful phrases, and words to avoid
Typography, colour, image, and CTA guidance

Deliverable

Website-ready usage notes

Brand decisions are translated into the page sections and reusable assets that will carry the offer online.

Logo and mark usage notes
Section labels and call-to-action language
supporting detail, trust, and objection-handling cues
Social-safe image and asset direction

Output examples

Example outputs for a better structured website.

These examples show the structure, page rhythm, visual authority, and conversion thinking a focused engagement should produce.

Labelled planning output

Brand-to-website rule sheet

A compact ruleset showing how positioning, typography, colour, and component cues should appear online.

Generated or recreated planning artefact

Tone and message hierarchy cards

A reviewable set of voice rules, homepage message priorities, CTA language, and sales-conversation cues.

Project boards

Visible strategy, structure, and delivery decisions.

These panels turn the service into visible routes, components, handover notes, and delivery decisions that show the shape of the work.

Implementation handoff

Website connection notes

A handoff artefact showing how brand decisions affect page layout, supporting detail sections, CTA language, and future campaign assets.

Brand handoff

Pages: Homepage, service-page, supporting detail, and enquiry-section cues
Assets: Logo, image, type, colour, and social-safe crop guidance
Copy: Tone rules, CTA phrasing, and words to avoid

Buyer confidence

Questions clients expect answered before a call.

Service pages should build confidence before the buyer speaks to the studio.

We already have a logo.

A logo can stay in place while the digital brand system is clarified around message, hierarchy, tone, and web-ready visual rules.

Will this become a huge corporate identity project?

The scope is set around the digital job first: the positioning, tone, visual direction, and asset rules the website and campaigns need.

Investment route

Brand & Website Starter

For a focused brand refresh and professional website with plain structure, responsive design, and search foundations.

See pricing and packages Discuss this package

from £4,500 / 3-5 weeks

Best for: New or growing businesses that need a credible brand-led digital presence without complex software.

Best served elsewhere: Complex redesigns, large content migrations, or custom software workflows.

You provide: Core offer details, logo or brand assets, page feedback, and contact details.

FAQs

Questions about Branding.

Straight answers help clients understand the working rule before a call.

Should branding happen before web design?

Usually yes when the offer, tone, visual direction, or trust signals are unclear. It gives the website a better structured foundation.

How does brand work connect to the website?

The brand system is translated into page messaging, section hierarchy, typography and colour guidance, image direction, CTA language, and reusable website assets.

Is this a full corporate identity programme?

The scope is set around the digital job first: positioning, messaging, tone, visual direction, and brand rules the website and marketing assets can use.

Next step

Choose the route that accelerates the project.

Start with the brief when the project is live, pricing when the investment route matters, or client work when you want to see the studio's working rule before enquiring.

Start a project

Use this when the buyer has a live project and wants a scoped next step.

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See pricing

Use this when the buyer needs to compare engagement routes first.

See pricing