SEO-safe relaunch
Use this page when the website needs to look sharper and work better without losing useful content, trust signals, URLs, or search value.
760 Studios treats redesign as a commercial and technical relaunch: audit, URL inventory, content decisions, metadata preservation, redirect mapping, design, build, launch QA, and monitoring.
practical project detail: this page includes a redesign risk register, redirect map example, URL decision logic, launch QA, and post-launch monitoring route.
Who this helps
Framework
New URL: /services/service-name
Action: 301 redirect
Reason: Service retained and improved
New URL: /services/main-service
Action: Merge + redirect
Reason: Duplicate or thin intent
New URL: /blog/new-guide
Action: 301 redirect
Reason: Guide refreshed
New URL: none
Action: 410/remove
Reason: No longer useful
Framework
Prevention: URL inventory, redirects, metadata preservation
Prevention: Form QA before launch
Prevention: Performance budget and image checks
Prevention: Preserve or improve case studies/testimonials where supported
Prevention: Sitemap and journey review
Prevention: Canonical, robots, sitemap, and crawl checks
Decision support
Every current URL should be listed before the redesign changes structure. The inventory identifies pages with traffic, links, enquiries, supporting detail, or content worth preserving.
A safer redesign does not keep everything blindly. It makes explicit decisions based on usefulness, duplication, search value, supporting detail, and buyer journey.
Titles, descriptions, headings, internal links, supporting detail, and high-value copy should be reviewed before replacement so useful signals are not lost during the relaunch.
The redesign is not complete at deployment. Priority routes need checking before launch and monitoring after release.
What the work can include
When before-and-after client metrics are not available, the redesign can still show its discipline through practical migration artefacts.
Supporting guides
Preserve URLs, content, supporting detail, and search signals.
Old-to-new URL mapping before launch.
Decision logic for old pages.
Performance checks during relaunch.
Scope factors and pricing risk.
Related routes
The internal links are intentionally tied to service detail, pricing, process, client work and project-start routes so the next step is easy to compare.
Audit, structure, visual redesign, build, and launch QA.
Search preservation and technical SEO foundations.
Maintainable frontend rebuild.
Diagnose risk before redesign scope is fixed.
Search architecture and launch policy.
Performance-focused improvement route.
Share current URL, redesign goal, and search concerns.
Buyer questions
Start with a URL inventory, preserve useful content and metadata, map redirects, check canonicals, update sitemap and robots, test forms and mobile layouts, then monitor after launch.
No. Useful or linked URLs should usually redirect to relevant new pages. Duplicated, obsolete, or valueless pages may be merged, removed, or handled differently.
Before design starts. The current sitemap, traffic, links, content, metadata, and supporting detail should inform the new structure.
Yes, if performance is part of scope: image handling, component choices, JavaScript budget, layout stability, and mobile QA should be planned early.
Cost depends on page count, content state, design depth, SEO preservation, redirects, integrations, and launch risk. The pricing page gives guide ranges.
Priority checks should cover forms, redirects, sitemap, canonicals, publication, analytics or Search Console where available, and fixes from browser review.