Company website planning

Website design company for easier to understand company websites.

Use this page when the question is not simply which agency to hire, but what a committed company website should include and how it should be planned.

760 Studios helps established businesses turn scattered services, supporting detail, process, and contact routes into a coherent website that qualified buyers can evaluate.

What we look at first

practical project detail: the page includes a sample company website architecture, content-owner checklist, custom-vs-template decision criteria, and common mistake checks.

Who this helps

A company website should explain the business, services, detail, process, pricing route, and next step without making buyers hunt through vague copy or disconnected pages.

Best-fit buyers

  • Established company whose site no longer explains the business clearly
  • Service business that needs homepage, service, about, supporting detail, process, and contact pages planned together
  • Team moving away from a template or fragmented legacy site
  • Company that needs content responsibilities clarified before design starts

Not the right fit

  • Business that only needs a one-page holding site
  • Project with no available service, supporting detail, or company information
  • Template refresh where custom planning would add unnecessary cost

Framework

Template website vs custom company website

The question is not whether custom is always better. It is whether the business has enough complexity, supporting detail, search needs, and buyer risk to justify a planned website.
Option

Template website

Good fit: Simple offer, low budget, light content, fast launch

Limit: May force the company into generic sections and weak service hierarchy

Option

Custom company website

Good fit: Established offer, multiple services, supporting detail, stakeholders, SEO, and redesign risk

Limit: Needs easier to understand inputs, decisions, and launch responsibility

Option

Redesign from legacy site

Good fit: Useful old content, URLs, or supporting detail need preserving

Limit: Requires URL inventory, content decisions, and QA before launch

Decision support

A focused route for this buying decision.

The page is organised around the questions that matter before a project starts: fit, scope, risk, process, content and next step.

What the work can include

Useful project detail before a call.

These sections explain the practical decisions, documents and checks that help a project move from interest to a plain scope.

Company website checklist

Before design starts, the project should have enough inputs to define structure, copy, supporting detail, search, and launch execution detail.

  • Current sitemap and known weak pages
  • Service list and priority services
  • Audience and sector notes
  • confirmed supporting detail, examples, testimonials, or internal detail
  • Content owner and review owner
  • Contact, booking, CRM, or email routing requirements
  • SEO, metadata, and URL preservation needs

Sample company website architecture

A committed company website usually needs an architecture that can scale beyond the homepage without becoming a maze.

  • Homepage
  • Services
  • Individual service pages
  • Sectors or audiences
  • Case studies / work
  • About
  • Process
  • Pricing or engagement routes
  • FAQs
  • Contact / project brief

Supporting guides

Articles that support this commercial decision.

These guides explain the thinking behind the buyer page and link back to the relevant commercial route.

What Should A Company Website Include?

A practical structure for committed business websites.

Read guide

Business Website Structure

Homepage, service pages, case studies, and contact routes.

Read guide

When To Move From Template To Custom Website

Signals that custom planning is justified.

Read guide

Who Provides Content During A Website Project?

Internal ownership before design starts.

Read guide

Related routes

Move from research to scope, proof, pricing, and contact.

The internal links are intentionally tied to service detail, pricing, process, client work and project-start routes so the next step is easy to compare.

Web design

Company website structure, layout, and content hierarchy.

View service

Branding

Positioning, voice, and visual direction before web design.

View service

Website redesign

Safer rebuilds for established company sites.

View service

Pricing

Engagement routes and guide pricing.

View route

Web design pricing

Pricing detail for company website projects.

View route

Start a project

Send the current website and company-site problem.

View route

Buyer questions

Questions about website design company.

These answers are visible on the page and are the exact source for the FAQ schema.

What should a company website include?

Most committed company websites need a plain homepage, service pages, about, supporting detail or work, process, pricing or engagement route, FAQs, and contact or project brief route.

Who writes the website content?

760 Studios can shape structure and copy direction, but the company needs to provide accurate service detail, supporting detail, subject-matter input, and final approvals.

When is a custom company website better than a template?

Custom planning is usually better when the offer is complex, supporting detail matters, SEO matters, the site needs to scale, or the existing template no longer reflects the company.

Can an existing company website be redesigned instead of replaced?

Yes. Useful content, URLs, supporting detail, and search signals should be reviewed before deciding what to keep, improve, merge, redirect, or remove.

How does SEO fit into company website planning?

SEO starts with page architecture, crawlable content, unique metadata, canonical URLs, internal links, schema where supported, and a sitemap that reflects priority pages.