SEO / AEO

Search and AI visibility built from the structure up.

Search performance starts before publishing. 760 Studios plans clean URLs, metadata, crawlable content, internal links, schema, local coverage, AI-readable summaries, and useful decision assets into the build.

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Search and schema documents guided by a lighthouse, showing metadata, FAQs, links, and crawl checks.

Visual direction

SEO and AEO work is strongest when useful content, crawlability, schema management, internal links, and supporting detail are aligned.

Indexable page management

Crawl map

The map separates pages that deserve publication from support, draft, duplicate, or private routes.

Coverage map

Pages: Homepage, service pages, pricing, work, process, contact, selected guides, and verified location pages
Signals: Canonical URL, sitemap inclusion, robots behaviour, metadata status, and primary internal links
execution detail: Distinct local context instead of thin city-name swaps

SEO checklist Pricing

Why it matters

SEO and AEO are not magic switches at launch. The site needs plain pages, useful content, crawlable HTML, metadata, schema where appropriate, search and AI search access, and performance decisions that support the user experience.

Commercial gains

Poor URL structure
Missing or duplicated metadata
Weak internal linking
Thin service pages
Slow page experience
Uncrawlable content
AI search agents cannot access public pages

What 760 Studios builds

Keyword-led URL map
Page metadata
Canonical strategy
Open Graph content
Sitemap and robots
Structured data plan
Internal linking rules
Google and Bing verification setup
AI search search eligibility review

Service fit

Revenue leaks this service fixes.

The work targets the commercial weak points that make buyers pause: unclear positioning, slow routes to action, weak trust signals, and pages that fail to make the offer obvious.

Who it is for

Companies that want SEO and AEO foundations planned before launch
Sites with thin service pages, weak metadata, or unclear internal linking
Businesses that need useful service, local, article, and FAQ coverage with distinct buyer value

Before 760 Studios

Thin pages that repeat keywords without helping buyers
Missing or duplicated metadata and weak crawl paths
Schema and FAQ ideas treated as search shortcuts instead of page management

After the work

Crawlable pages with a distinct job, visible buyer answers, and search-safe content
Metadata, schema, sitemap, robots, and internal links aligned to the same canonical pages
Visible FAQs written for buyer comparison, not sold as rich-result promises

Service process

Map buyer intents to crawlable service, guide, pricing, work, and location pages
Write titles, descriptions, headings, canonicals, and internal links around the page job
Add schema only where it matches visible content, such as Service, Breadcrumb, WebPage, Article, and visible FAQ sections
Build substantial pages around visible buyer answers, accurate local context, and accountable search foundations
Check sitemap, robots, llms.txt, Search Console and Bing readiness before launch

Deliverables

Outputs that can be inspected, confirmed, and launched.

The deliverables make the offer visible: sharper messaging, better structured layouts, cleaner journeys, and production-ready work.

Deliverable

Search and answer-ready page system

Useful page coverage with metadata, schema, internal links, and search-facing summaries aligned to visible content.

Indexable page management for homepage, services, pricing, work, process, contact, selected guides, and verified location pages
Page title, description, canonical, Open Graph, sitemap, and robots decisions
Service, WebPage, Breadcrumb, Organization, WebSite, Article, CreativeWork, and visible FAQ schema where appropriate
Internal links to guides, pricing, work, legacy detail, process, and the project brief

Deliverable

Structured data policy

Schema describes what buyers can see on the page and supports accurate reviews, awards, locations, prices, and outcome language where it is published.

Schema only where it matches visible page content
FAQ schema only when exact questions and answers are visible
Distinct pages, visible answers, accurate local content, and natural anchor text
Search foundations built for eligibility, clarity, and crawlable execution detail

Output examples

Example outputs for a better structured website.

These examples show the structure, page rhythm, visual authority, and conversion thinking a focused engagement should produce.

Governed page matrix

Search coverage map

A labelled matrix showing service, local, article, FAQ, and internal-link coverage with plain buyer value.

Structured data planning output

Schema management cards

A labelled card set showing which schema types are supported by visible content and which claims must be avoided.

Project boards

Visible strategy, structure, and delivery decisions.

These panels turn the service into visible routes, components, handover notes, and delivery decisions that show the shape of the work.

Structured data management

Schema cards

Schema is used to describe what buyers can see on the page, not to imply unavailable reviews, awards, or outcomes.

Schema

Types: Service, WebPage, Breadcrumb, Organization, WebSite, Article, CreativeWork, and FAQ where appropriate
Visible: FAQ schema only when the exact questions and answers are visible on the page
execution detail: FAQ markup supports visible buyer answers and crawlable page clarity

Entity schema guide Start a project

Buyer route map

Internal links

Internal links should help people compare scope, supporting detail, budget, process, and next steps.

Link routes

Guides: Guide content links back to relevant service, pricing, process, and work pages
Services: Service pages point to pricing, related work, client projects, and the project brief
Anchors: Anchor text stays useful and natural rather than keyword-stuffed

Buyer confidence

Questions clients expect answered before a call.

Service pages should build confidence before the buyer speaks to the studio.

How does this strengthen search authority and AI visibility?

The work improves eligibility, clarity, crawlability, answer execution detail, and the page structure search and AI systems can understand.

Why include FAQs if rich results are not promised?

Visible FAQs help buyers compare scope, risk, pricing, and fit before a call. They may also support structured data when appropriate, but they are not presented as a Google rich-result tactic.

Can you build city pages for every target location?

Yes, when each page has useful local context, distinct buyer value, and accurate service-area positioning.

Investment route

SEO / AEO Page System

For companies that need service, local, answer-engine, and search-intent pages built for better structured search authority.

See pricing and packages Build search authority

from £2,000 / 2-6 weeks

Best for: Businesses serving multiple UK markets or needing structured AEO landing-page coverage.

Best served elsewhere: Thin keyword pages, inaccurate local positioning, or shortcut SEO promises.

You provide: Verified services, locations served, client assets, FAQs, and content review.

FAQs

Questions about SEO / AEO.

Straight answers help clients understand the working rule before a call.

What does AEO mean here?

AEO means structuring useful, crawlable, answer-ready content so search and AI systems can understand who you are, what you offer, which pages are canonical, and where a buyer should go next.

How does SEO or AEO improve search eligibility, snippets, and AI visibility?

The work improves eligibility, clarity, crawlability, internal linking, and content usefulness so the site is easier to understand, rank, and cite where the content earns visibility.

Why include FAQs if rich results are not promised?

Visible FAQs help buyers compare scope, risk, pricing, and fit before a call. They may also support structured data when appropriate, but they are not presented as a Google rich-result tactic.

Next step

Choose the route that accelerates the project.

Start with the brief when the project is live, pricing when the investment route matters, or client work when you want to see the studio's working rule before enquiring.

Start a project

Use this when the buyer has a live project and wants a scoped next step.

Start a project

See pricing

Use this when the buyer needs to compare engagement routes first.

See pricing