Structured data

Entity Schema And Search Graph System

An evidence record for connecting Organization, WebSite, Service, WebPage, FAQ, Article, Breadcrumb, and work schemas into one consistent search graph.

760 Studios2026-06-20SEO / AEOWeb DevelopmentWebsite Redesign
Structured documents and lighthouse guides representing organization schema, service schema, FAQ schema, and search graph checks.

Visual proof direction

What this direction is designed to make visible.

Premium buyers need to inspect the system, not only read about it. This reference is framed around the homepage, product or service modules, proof sections, search structure, and CTA route that would make the work commercially useful.

Challenge

The website needed structured data to describe the studio, services, buyer routes, FAQs, articles, work examples, and location coverage without adding schema that was not visible on the page.

Proof included

  • Schema helpers live in the shared SEO module
  • Route pages render JSON-LD alongside visible content
  • Sitemap, llms.txt, metadata, and internal links use the same canonical route model

Architecture

What this system would include.

Each reference is structured around pages, modules, proof points, and technical routes that would need proper production scope before launch.

Organization and WebSite root graph

This gives the buyer journey a visible page, product, search, or conversion component rather than leaving it implied.

Route-level WebPage entities

This gives the buyer journey a visible page, product, search, or conversion component rather than leaving it implied.

Service and FAQ schema alignment

This gives the buyer journey a visible page, product, search, or conversion component rather than leaving it implied.

Article and CreativeWork schema

This gives the buyer journey a visible page, product, search, or conversion component rather than leaving it implied.

Breadcrumb and sitemap consistency

This gives the buyer journey a visible page, product, search, or conversion component rather than leaving it implied.

Approach

What changes and why.

Useful work examples explain the decision-making behind the system, not only the final visual treatment.
01

Prefer fewer accurate schema types over broad markup that makes unsupported claims.

The decision affects trust, conversion, search eligibility, maintainability, or launch risk.

02

Use canonical URLs and @id values so services, articles, work examples, and the organization connect cleanly.

The decision affects trust, conversion, search eligibility, maintainability, or launch risk.

03

Keep schema close to route data so future pages inherit the same governance rules.

The decision affects trust, conversion, search eligibility, maintainability, or launch risk.

Outcome

What the evidence shows.

Outcomes should be factual and tied to approved evidence. Metrics are only published when the project record supports them.

Related services

The service routes connected to this work.

Work examples should connect to the commercial pages that match the project direction.
SEO / AEO

SEO And Answer Engine Optimization

SEO and AEO foundations planned into the site before launch.

View service
Web Development

Next.js Website Development

Fast, maintainable frontend builds using a modern Vercel-ready stack.

View service
Website Redesign

Website Redesign

A controlled redesign process for companies whose current site no longer matches their quality.

View service