Before design starts
A redesign should begin with evidence. Review the current sitemap, important pages, search queries, analytics, enquiries, sales objections, and proof assets.
The goal is to understand what needs to change, what needs to be protected, and what the new site must help buyers decide.
- List all current URLs
- Identify pages with traffic, links, or enquiries
- Record weak messaging and missing proof
- Define the new page jobs
- Agree the primary conversion paths
Ask us to audit your sitemap and enquiry path before redesign work starts.
Get a 3-point project reviewDuring the redesign
The redesign should turn the offer into a clearer structure: homepage, service pages, proof sections, FAQs, pricing signals, process detail, and contact routes.
For B2B buyers, the page has to reduce risk. That means showing fit, expertise, process, evidence, and next steps without forcing visitors to speak to sales too early.
Before launch
Launch checks should include forms, mobile layouts, metadata, canonicals, sitemap, robots, redirects, structured data, accessibility basics, and performance.
A redesign is only finished when the new site is usable, crawlable, and ready for real visitors.
Pre-launch checklist
- Before design: current sitemap, important URLs, analytics, search queries, proof, and buyer objections.
- Content: page jobs, service hierarchy, FAQs, proof sections, pricing signals, and contact routes.
- SEO: titles, descriptions, canonicals, redirects, internal links, sitemap, robots, and schema.
- UX: mobile layouts, headings, CTAs, forms, navigation, accessibility basics, and visual hierarchy.
- Post-launch: indexation checks, form submissions, analytics events, priority fixes, and content updates.
Common mistakes to avoid
- Starting with homepage visuals before deciding what each page must do.
- Forgetting to assign owners for copy, proof, technical checks, and launch approval.
- Calling the redesign complete before mobile, forms, metadata, and redirects have been tested.
What 760 Studios would review first
- Current URL and content map
- Critical launch checks
- Which pages need redesign, rewrite, merge, or removal
Studio note
760 Studios connects brand, content, UX, frontend quality, and search foundations so the recommendation is tied to the commercial job of the site, not a generic checklist.