Technical SEO Audit Checklist For Agency Websites

Start with the indexable page set

The first audit question is simple: which pages deserve to be indexed, and why should each one exist for a real buyer?

That page set should match the sitemap, navigation, internal links, canonicals, robots rules, and visible content. If those signals disagree, crawlers and users get mixed instructions.

• Homepage, services, pricing, work, process, contact, and priority content assets
• Service and buyer-route pages with distinct purpose
• Location pages only where useful local context exists
• Noindex rules for support pages that are useful but not priority search targets

Schema should match visible content

Structured data should describe the page that users can inspect. FAQ schema should only appear when the same questions and answers are visible. Service schema should match the actual service page.

The strongest schema setup is consistent: Organization, WebSite, WebPage, Breadcrumb, Service, Article, CreativeWork, and FAQ entities should connect through canonical URLs and stable identifiers.

• Unique titles and descriptions
• Canonical URLs that match the route
• Breadcrumbs for navigational context
• Service schema for service and buyer-intent pages
• FAQ schema only for visible FAQs

Technical SEO should lead to action

An audit is only useful when it creates a prioritized implementation plan. The fixes should distinguish between blocking issues, quality improvements, and future content opportunities.

For a redesign, the audit should happen before visual work removes pages, changes URLs, or hides useful content.

Technical SEO audit map

• Indexable page set: decide which routes deserve sitemap inclusion and which should be held back.
• Metadata: check unique titles, descriptions, canonical URLs, and Open Graph previews.
• Structured data: match Organization, WebPage, Service, Article, FAQ, and Breadcrumb schema to visible content.
• Crawlability: confirm important copy is rendered as crawlable HTML.
• Internal links: connect service, pricing, work, guide, and contact pages around buyer intent.

Common mistakes to avoid

• Publishing many similar pages before deciding which ones are genuinely useful.
• Adding FAQ schema to pages where the questions are not visible.
• Letting sitemap, robots, canonical, and navigation signals contradict each other.

What 760 Studios would review first

• Sitemap and noindex rules
• Schema and visible content alignment
• Internal link gaps around commercial pages

Studio note

760 Studios connects brand, content, UX, frontend quality, and search foundations so the recommendation is tied to the commercial job of the site, not a generic checklist.