Direct answer
The core structure is homepage, services, individual service pages, proof or case studies, about, process, pricing or engagement route, FAQs, and contact or project brief.
The useful version of this topic is practical: it should help a buyer make a better website decision, not just define a term.
Practical framework
Use the framework below to turn the topic into a page, brief, audit, or approval checklist.
- Homepage answers who, what, for whom, and why now
- Service pages explain scope and decision criteria
- Proof pages show evidence where supported
- Process page reduces delivery risk
- Pricing route sets commercial expectations
- Contact route matches buyer intent
Method proof to prepare
When public client proof is not available, method proof can still make the decision inspectable without inventing outcomes, reviews, awards, or rankings.
- Page-to-intent map
- Navigation sketch
- Internal link plan
- Proof availability list
- CTA route map