Next.js SEO Checklist For Marketing Websites

Next.js SEO depends on route-level signals

A Next.js SEO checklist should cover server-rendered content, unique metadata, canonical URLs, Open Graph, sitemap, robots, schema that matches visible content, internal links, and route QA.

The framework gives strong tools, but each public route still needs rendered content, metadata, canonicals, structured data, links, and QA.

Audit the routes, not only the framework

Use these checks to confirm every priority route sends a plain search signal and supports the visible page purpose.

• Use route metadata or metadata helpers
• Create self-canonicals for priority routes
• Generate sitemap and robots routes
• Render important copy and links in HTML
• Use FAQ schema only with visible FAQs
• Run route and browser checks before launch

Outputs to inspect before launch

Collect these outputs so SEO review is based on generated HTML and files rather than assumptions about the code.

• Metadata map
• Sitemap output
• Structured data inspection
• Rendered HTML spot check
• Playwright route checks

Next.js SEO route checks

• Rendered HTML: important copy, headings, links, and answers are present without interaction.
• Metadata: title, description, canonical, Open Graph, and image alt are route-specific.
• Files: sitemap and robots routes match the intended public page set.
• Schema: JSON-LD matches visible content and uses stable identifiers.
• QA: browser checks confirm links, forms, images, redirects, and mobile layout.

Common mistakes to avoid

• Assuming the framework creates SEO execution detail automatically.
• Adding schema that does not match visible page content.
• Publishing routes before checking generated HTML and sitemap output.

What 760 Studios would review first

• Rendered route signals
• Metadata and schema alignment
• Sitemap and internal-link gaps