Quick answer
Questions To Ask A Web Design Agency Before Hiring
The best questions for a web design agency reveal how they think about business goals, page structure, content ownership, supporting detail, SEO, accessibility, performance, forms, hosting, launch QA, and post-launch change. Good answers should be specific enough to put into scope.
Questions should expose delivery reality
Ask how the agency defines page jobs, who owns content, how supporting detail is handled, what SEO foundations are included, how the site is built, and what launch checks happen before production.
Strong agency questions turn a sales conversation into a scope conversation, because every vague answer becomes a risk before launch.
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Use these questions to test how the agency handles strategy, content, technical work, search foundations, and production responsibility.
- What business problem should the website solve?
- Which pages and templates are included?
- Who writes, reviews, and approves content?
- How are supporting detail, case studies, and claims verified?
- Which metadata, schema, sitemap, form, and browser checks are included?
- What support exists after launch?
detail to request from the agency
Ask for the material below before review so the answers can be checked against specific delivery artefacts, not just reassurance.
- Written scope
- Example sitemap
- Content responsibility list
- SEO and launch QA checklist
- detail policy for supporting detail and claims
Agency interview question set
- Business fit: which buyer journey, offer, supporting detail, and commercial problem the website must support.
- Scope: included pages, excluded pages, content responsibilities, revisions, integrations, and handover.
- Build: frontend approach, CMS or editing model, hosting, performance, accessibility, and form handling.
- Search: metadata, schema, sitemap, redirects, internal links, and publication responsibilities.
- Launch: browser QA, mobile checks, analytics events, stakeholder sign-off, and support after release.
Common mistakes to avoid
- Asking only portfolio and price questions while missing ownership, exclusions, and launch risk.
- Accepting vague SEO promises instead of asking which foundations are included.
- Skipping content questions until design has already locked the page structure.
What 760 Studios would review first
- Questions that expose weak scope
- Answers that need detail before review
- Proposal assumptions to clarify before deposit
Questions this article answers
What should be asked before hiring a web design agency?
Ask who owns content, how page jobs are defined, what supporting detail is needed, which SEO tasks are included, how the site is built, and what checks happen before launch.
How can agency answers be compared fairly?
Turn answers into a scope table. Compare deliverables, exclusions, assumptions, timelines, review gates, handover responsibilities, and the detail behind each claim.
What questions expose weak SEO delivery?
Ask about titles, descriptions, canonical URLs, sitemap output, schema, redirects, crawlable content, internal links, and how SEO decisions are reviewed before production.
What should a buyer ask about after launch?
Ask who can make edits, how bugs are handled, what monitoring exists, which analytics events are tracked, and how future pages or campaign routes are planned.