Direct answer
Use a URL inventory to classify each current page as keep, improve, merge, redirect, remove, or monitor based on usefulness, search value, proof, duplication, and buyer journey role.
The useful version of this topic is practical: it should help a buyer make a better website decision, not just define a term.
Practical framework
Use the framework below to turn the topic into a page, brief, audit, or approval checklist.
- Keep pages that are accurate and useful
- Improve pages with strong intent but weak content
- Merge thin or duplicate pages into stronger routes
- Redirect old URLs with value to relevant new pages
- Remove pages with no current or future use
- Monitor priority pages after launch
Method proof to prepare
When public client proof is not available, method proof can still make the decision inspectable without inventing outcomes, reviews, awards, or rankings.
- URL list
- Decision column
- Traffic and link notes
- New destination column
- Owner and verification column