Pricing

Web Design Pricing Guide For UK Businesses

Use this guide to compare website quotes by scope, risk, content readiness, technical requirements, and the level of design and SEO work included.

web design pricing UK6 min readBy 760 StudiosUpdated 2026-06-07

The useful way to compare website prices

Website pricing only makes sense when the scope is clear. A focused audit, a five-page professional website, a premium redesign, and a bespoke Next.js build are different jobs.

The right quote should explain what is included, what is excluded, what the buyer needs to provide, and which parts of the project carry the most risk.

  • Page count and page-template complexity
  • Whether copy, brand, photography, and proof are ready
  • Design depth, revisions, and stakeholder complexity
  • SEO, redirects, schema, and migration requirements
  • Booking, CRM, payment, CMS, or third-party integrations
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760 Studios guide ranges

Current 760 Studios guide ranges start at GBP 950-1,750 for a website audit, from GBP 4,500 for an essential website build, GBP 7,500-12,500 for a premium build, GBP 6,500-15,000 for a redesign, and GBP 10,000-25,000+ for bespoke Next.js work.

Those ranges are not a fixed quote. A fixed proposal should follow a brief, page list, content review, technical requirements, and launch plan.

What a buyer should ask before approving a quote

A cheaper quote can be fine when the project is simple. It becomes expensive when it excludes copy structure, mobile refinement, SEO preservation, testing, or post-launch support.

The best pricing conversation starts by deciding what the site has to do commercially, then matching the engagement to that job.

  • Which pages and templates are included?
  • Who writes and approves the content?
  • What happens to existing URLs and search traffic?
  • What performance and browser checks are included?
  • What support exists after launch?

Price comparison matrix

  • Audit: best when the problem is unclear and a larger build should not start on assumptions.
  • Starter build: best when content is focused, the page count is small, and no complex migration is needed.
  • Premium presence: best when brand, copy, design, build, SEO, and launch QA all need to move together.
  • Redesign: best when existing URLs, content, and search signals need to be protected.
  • Bespoke build: best when dashboards, portals, integrations, or custom frontend systems are in scope.

Common mistakes to avoid

  • Comparing only the headline price without checking copy, mobile, SEO, forms, and launch QA.
  • Approving a quote before page count, content readiness, and integration needs are known.
  • Choosing a cheap build that excludes the work needed to make the site commercially useful.

What 760 Studios would review first

  • Current site quality and conversion path
  • Likely package route and timeline
  • What would increase or reduce scope first

Studio note

760 Studios connects brand, content, UX, frontend quality, and search foundations so the recommendation is tied to the commercial job of the site, not a generic checklist.

Next

Turn the guide into a practical website plan.

The best next step is to connect the article topic to your current website, scope, buyer journey, search requirements, and launch risk.