Quick answer
Web Design Pricing Guide For UK Businesses
UK web design pricing should be judged by scope, responsibility, and launch risk rather than by page count alone. A useful quote explains the pages, copy ownership, design depth, SEO foundations, integrations, testing, and post-launch route before naming a final figure.
The useful way to compare website prices
Website pricing only makes sense when the scope is plain. A focused audit, a five-page professional website, a high-end redesign, and a bespoke Next.js build are different jobs.
The right quote should explain what is included, what is excluded, what the buyer needs to provide, and which parts of the project carry the most risk.
- Page count and page-template complexity
- Whether copy, brand, photography, and supporting detail are ready
- Design depth, revisions, and stakeholder complexity
- SEO, redirects, schema, and migration requirements
- Booking, CRM, payment, CMS, or third-party integrations
Send your brief and we will identify the strongest price band before you commit to a full scope.
Get a 3-point project review760 Studios starting points
760 Studios engagements start from £950 for audits, from £4,500 for starter websites, from £7,500 for high-performance platforms, from £6,500 for redesigns, and from £10,000 for bespoke builds.
Those starting points are not fixed quotes. A fixed proposal should follow a brief, page list, content review, technical requirements, and launch plan.
What a buyer should ask before approving a quote
A cheaper quote can be fine when the project is simple. It becomes expensive when it excludes copy structure, mobile refinement, SEO preservation, testing, or post-launch support.
The best pricing conversation starts by deciding what the site has to do commercially, then matching the engagement to that job.
- Which pages and templates are included?
- Who writes and approves the content?
- What happens to existing URLs and search traffic?
- What performance and browser checks are included?
- What support exists after launch?
Price comparison matrix
- Audit: best when the problem is unclear and a larger build should not start on assumptions.
- Starter build: best when content is focused, the page count is small, and no complex migration is needed.
- High-end presence: best when brand, copy, design, build, SEO, and launch QA all need to move together.
- Redesign: best when existing URLs, content, and search signals need to be protected.
- Bespoke build: best when dashboards, portals, integrations, or custom frontend systems are in scope.
Common mistakes to avoid
- Comparing only the headline price without checking copy, mobile, SEO, forms, and launch QA.
- Approving a quote before page count, content readiness, and integration needs are known.
- Choosing a cheap build that excludes the work needed to make the site commercially useful.
What 760 Studios would review first
- Current site execution detail and conversion path
- Likely package route and timeline
- What would increase or reduce scope first
Questions this article answers
What is the best way to compare web design prices?
Compare what each quote includes: strategy, page architecture, copy support, design revisions, frontend build, SEO setup, forms, browser QA, and handover. The cheapest option is not automatically worse, but exclusions should be visible before review.
Why do similar website quotes vary so much?
Quotes vary because two projects with the same page count can have different content readiness, stakeholder review needs, migration risk, design depth, integrations, and launch checks.
Should a business start with an audit before a full website build?
An audit is sensible when the current site has unknown search value, unclear page priorities, weak content, or hidden technical risk. It gives the build a better brief before the larger spend begins.
What should be clarified before accepting a website quote?
Clarify deliverables, excluded work, content ownership, revisions, platform responsibilities, SEO tasks, launch checks, payment timing, and what support exists after production release.