A redesign is not just a new visual layer
A good redesign starts with what already exists. Useful pages, rankings, links, proof, and conversion paths should be reviewed before anything is removed or rebuilt.
The cost rises when the project includes migration planning, rewritten service pages, new design systems, custom frontend work, or integrations.
Get a redesign risk review before you rebuild the site.
Get a 3-point project reviewThe biggest cost factors
The main cost drivers are page count, content state, design complexity, search risk, stakeholder count, and whether the new site needs custom functionality.
If the current website has search traffic, the redesign should include URL review, redirects where needed, metadata checks, internal links, and sitemap updates.
- Audit and preservation work
- Content restructuring and rewriting
- Responsive design and visual system depth
- Frontend rebuild complexity
- Redirect, metadata, sitemap, and launch QA
How to reduce redesign risk
Do not start by asking for a new look. Start by identifying what the current site fails to explain, which pages matter, which assets can be reused, and which parts of the customer journey need changing.
That gives the redesign a commercial brief instead of making the project depend on taste alone.
Redesign risk checklist
- List every current URL before deciding what to keep, merge, redirect, or remove.
- Identify pages with traffic, links, enquiries, or proof before replacing content.
- Check metadata, canonicals, sitemap entries, internal links, and structured data before launch.
- Separate visual redesign needs from migration, copy, search, and integration needs.
- Agree who signs off content, design, technical checks, and launch timing.
Common mistakes to avoid
- Treating a redesign as decoration rather than a commercial and technical relaunch.
- Removing useful pages because they look old without checking whether they rank or convert.
- Launching without redirect, form, mobile, and metadata checks.
What 760 Studios would review first
- Current-site preservation priorities
- Likely redesign band and timeline
- The first migration risk to handle
Studio note
760 Studios connects brand, content, UX, frontend quality, and search foundations so the recommendation is tied to the commercial job of the site, not a generic checklist.